$685 – ln-cc.com
$290 – theoutnet.com
It’s a new day and age; and women are setting the scene left and right as independent go-getters and bread winners. But the headline that seems to top them all? ENTREPRENEURS. Yes! More women are becoming entrepreneurs and we absolutely love it. There is nothing more beautiful than a woman with a focus who is on her grind! But what’s even better than a woman on her grind? A woman of GOD on her grind! Yes, we went there! A WOMAN OF GOD. Very few entrepreneurs will give Christ the credit in their success, and many will refrain from seeking His guidance as they expand in the industry. But we have come across a figment of a rare breed, Miss Ashley Terrell, Owner & Designer of Ashley Terrell, LLC, and CEO & Creative Director of highly esteemed jewelry brand, Religiouz Fashionz. Our CEO held an all-exclusive interview with Ashley Terrell and we have the TEA…(ALWAYS GOOD TEA) on her luxurious brand and the wonderful story of how she was led to success by hearing God’s purpose. Tune In!
*Photo Courtesy of Ashley Terrell, LLC
Brittany: Ashley, first and foremost, thank you so much for taking the time to interview! It’s truly a pleasure! What led you to starting your brand, Religiouz Fashionz?
Ashley: Thank you for having me as well! Two years ago, I went through a major transition. I was very bitter. I had experienced hurtful things in my childhood [that I was still angry about]; I had gotten a divorce [and overall], I had more negative memories than positive ones. One day I went to church and made the declaration to myself to get off of the little girl bus and step on the grown woman bus. [I knew I had to change] and I wanted to be woman enough to step up to the plate. I wanted to find a way to make women feel beautiful simply by being themselves and I had to start from within. I couldn’t walk around being bitter all the time and I said, ‘Let me be the example I want to see.’ When all of this went on I was inspired to write a book called Bitterness Isn’t Sexy! in which I speak about my life as applied to Scriptures. I wanted to change me for the better and I wanted to inspire other women to be beautiful and unique; and that is when the Lord led me to creating Religiouz Fashionz.*Photo Courtesy of Ashley Terrell, LLC
Brittany: How do you handle being a Christian in an industry where many people may not believe in the same concepts as you?
Ashley: I usually try to reach out to people on a level where they can understand me best; I ease people into it; I don’t force it onto people. My beliefs are my beliefs [and vice versa]. If I’m talking to you about you, I’m going to take Christianity out and focus on the basic characteristics of you.
Brittany: That’s really good; most people tend to shy away from talking about that so that’s a very good approach. Would you say that your brand has made you a better person, overall?
Ashley: Oh, absolutely! I’ve learned a lot and I’ve had so many people connect with me in relation to how they have evolved. Girls rarely wear things that display good messages and I wanted my brand to be something positive that inspired girls to be unique. Changing myself for the better [and becoming a better example to others through my brand] has definitely made me a better person!
Brittany: How did you get into jewelry design?
Ashley: Well I’ve always been into design! I started [early] fashion design at seven years old; jewelry design at thirteen; and when I was fifteen, I was studying fashion textiles at a collegiate level. I’ve made several outfits for prom and I’ve even made thirteen outfits for my mom! I had an extensive background in design! I had a full ride scholarship to FIT in New York, but I decided to continue learning [about] fashion on my own and go to Johnson and Wales in Charlotte, NC [2008-2009]. [I then] studied business contract law at Regent University through their online program [2011-2013]. I graduated college two years early; number seven in my class!*Religiouz Fashionz Photo Courtesy of Ashley Terrell, LLC
Brittany: Wow! That’s super awesome! So what’s it like working with clients in the spotlight?
Ashley: You know, I’m not really star-struck at all. I treat my clients all the same. I don’t discount people as a whole. For example, [regarding] some of my clients in the spotlight such as Renee from Mob Wives, and Draya from Basketball Wives, I feel like they are all within their time; they are people like everyone else; they just have more cameras on them! Everyone has [their own] time to shine.
So I am sure you all have heard about Solange allegedly kicking Jay Z’s you-know-what after the Met Gala! This is the perfect example of a HUGE PR CRISIS. When (bleep) hits the fan, what do you do?! Ultimately, there were some outstanding PR tactics in the works, seeing that the footage was not leaked immediately following the incident. However, the seal of confidentiality was definitely broken, and as soon as the footage (below) was leaked to TMZ, all hell broke loose! The conversation of who did it doesn’t even matter anymore (because of course, they will be taken care of). Now, it becomes a conversation concerning what to do when reputations are being jeopardized!
What I especially love is the fact that no one involved has spoken out yet. Knowing how big Jay Z, Bey, and Solange are, anything said can literally be twisted and used against them in some way, shape, or form. So kudos to them for keeping silent. Silence is always a good PR tactic.
But you know what?! Never mind all of that. Let’s focus on the fact that the On The Run Trailer (see below) is practically distracting us from the fact that this incident even happened in the first place! Now that’s what I call kick-ass PR! Roc Nation & Parkwood Entertainment really outdid themselves in this crazy ‘I-wish-this-was-a-real-movie’ trailer!
With the way things have been going on Beyoncé’s end (dropping a surprise album to say the least) we have to give her credit: her PR team is hands down amazing! Who knows? This trailer may have been set to release at a later date, and because of the Solange’s incident, perhaps it was released a bit sooner to distract the masses from what was really going on between this royal family! Just a thought! Anyways, good day to you all folks! Remember, in the world of PR, we must always know it, show it, and own it!